Empowering Women and Youth Leaders for Green and Inclusive Business
With the aim of strengthening youth leadership and promoting the inclusion of women in rural areas, a workshop on green and inclusive entrepreneurship for young and female leaders was held in May in Pichanaki, Peru. Participants analysed current regional economic dynamics, learned valuable design thinking and leadership skills, and practiced the development of proposals and the presentation of pitches.
With the aim of strengthening youth leadership and promoting the inclusion of women in rural areas, a workshop on green and inclusive entrepreneurship for young and female leaders was held in May in Pichanaki, Peru. The event was organised by the German Development Cooperation (GIZ) in partnership with six coffee cooperatives from the Selva Central region, the National Institute for Agricultural Innovation (INIA), the Pichanaki Model Forest (BMPKI), and the NGO Trias.
The workshop on green and inclusive entrepreneurship for young and female leaders was held in May in Pichanaki, Peru. The event was organised by the German Development Cooperation (GIZ) in partnership with six coffee cooperatives from the Selva Central region, the National Institute for Agricultural Innovation (INIA), the Pichanaki Model Forest (BMPKI), and the NGO TRIAS. More than 35 leaders including young people and women of all ages from Pichanaki, Satipo, and Pangoa attended the session, which aimed to identify sustainable opportunities for their communities and strengthen their leadership skills within their organisations.
Over the two-day event, participants reflected on their personal and collective purposes using tools such as IKIGAI and carried out exercises in empathy and territorial analysis. A panel of local experts also supported the group in analysing the dynamics, as well as the environmental, cultural, and productive potential of the territory, and examined current challenges related to employment, migration, and sustainability.
Building on this exchange and utilizing Design Thinking methods, the development of business ideas was fostered through a sustainable and inclusive approach that incorporated concepts of the circular economy, bio-trade, and ecotourism. Participants worked on developing value-creation ideas, market analyses, and business models using tools such as the „Green and Inclusive Canvas."
The event concluded with prototype presentations and pitches before a jury, thereby strengthening communication, leadership, and teamwork skills. This gathering represents a significant step toward advancing youth and women's entrepreneurship in the Selva Central region and promoting sustainable initiatives with positive economic, social, and environmental impacts in rural areas.